亚洲顶尖商学院对阵，实力超群！

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        “微信全球MBA创新大赛——创意中国2015”（We Win with wechat——INNOVATEChina 2015）近日公布了四支国外决赛团队与导师配对的报道，引起广泛关注。而入围的两支国内团队同样不容忽视，他们的实力超群，导师阵容豪华。

中欧国际工商学院VS香港中文大学

        六支决赛团队中，有两支团队来自亚洲院校，他们分别是Swiffy团队和4oodie团队。Swiffy团队来自中欧国际工商学院（CEIBS），CEIBS是一所由中国政府与欧盟共同创办的世界顶级商学院，也是亚洲有史以来唯一进入《金融时报》世界排名前十的商学院，曾连续六年位居亚洲第一。4oodie团队来自香港中文大学（CUHK），CUHK是亚洲以至世界一流的高等学府，曾有3名教授和1名校长获得过诺贝尔奖，校友衔盖菲尔兹奖与沃尔夫数学奖得主及港大校长。

心愿发动机VS吃货游戏平台

        相比欧美团队的方案，长期使用微信的亚洲团队对产品更加熟悉。基于对微信的理解，他们把更多的注意力放在社交和游戏领域。

        针对微信的社交属性，Swiffy团队创造性的提出了Weif平台方案。Weif平台是一个让人们发布“心愿”的平台。“心愿”可以是即时需求，个人思想、创意等等。人们可以通过满足别人的心愿获得回报。

        在这个平台上，用户可以发布各种各样的需求和想法，满足社交娱乐的需要和个人需求。对商家而言，平台上的各种“心愿”是消费者真实的数据，利用这些数据商家可以进行更精准的营销。对投资者而言，平台上的各种有趣想法甚至可能变成值得投资的创意项目。

        与Swiffy团队的想法不同，4oodie团队更注重微信、用户和商户的联系。在Poke-Foodie（口袋吃货）平台上，用户可以在完成一系列食物相关的挑战后，获得相应奖励和头衔。方案设想与团购网站合作，基于用户的偏好生成“食物地图”。制作食物的不同“材料”标示在地图的店铺上，用户只要光临店铺消费即可收集相应“材料”。集齐制作材料后即可获得奖励和头衔。挑战难度越高，奖励也越丰盛。

        4doodie团队方案以游戏的形式创造了新的O2O模式，它有效整合了用户、微信和团购网站的资源。在提高微信用户粘度、促进了微信支付的同时，也能为团购网站赢得更多活跃用户，减少商户不真实的评论。

行业领袖担任导师，强强联合

        Swiffy团队的导师是极客帮创始人蒋涛。他是CSDN&《程序员》创始人，拥有超过20年软件和互联网工作经历。作为全球最大的中文开发者社区CSDN创始人，他希望通过平台整合期刊杂志、图书出版、电子商务、教育培训、会展活动等多种业务，为软件开发者和软件开发及应用企业提供权威的、前沿的、全面的服务。多年的创业经验和丰富的阅历，让蒋涛深刻理解互联网市场的所需所好。这次蒋涛加盟Swiffy团队，将为团队提供投资及互联网各方面有力的指导和支持。

        4oodie团队的导师是搜狗公司CEO王小川。他是前搜狐副总裁、CTO，曾主持开发搜狗搜索引擎、输入法等备受欢迎的互联网产品。通过技术产品创新，王小川成功带领搜狗快速成长为中国用户量第三的互联网公司。他认为，“复制产品的时代已经成为历史，读懂中国用户才能获得用户”。2014年，王小川获得了年度华人经济领袖大奖。作为中国互联网创新的领军人物，王小川具备深厚扎实的技术基础，洞悉互联网发展趋势。本次王小川的加盟，为团队的技术创新和战略布局提供深刻的指导。

        3月22日，在微信全球MBA创新大赛决赛上，我们共同期待他们精彩的表现。

“We Win with WeChat--InnovateChina 2015” has recently unveiled the pairs of four foreign finalist teams and their mentors, drawing wide attention. The two domestic teams qualified for the final should not be neglected with tremendous strength and strong mentor lineups.

CEIBS VS CUHK

Among the six finalist teams, two teams are from Asian universities. They are respectively Swiffy and 4oodie. Swiffy is from China Europe International Business School (CEIBS), a world top business school co-founded by the Chinese government and the European Union.CEIBS is the only Asian business school ranking within Top 10 by Financial Times annual global business school survey and once topped the list of Asian business schools for six consecutive years. While 4oodie is from The Chinese University of Hong Kong (CUHK), a top university in Asia and the world. CUHK's three professors and one president are Nobel Prize winners, and its alumni include winners of the Fields Medal and the Wolf Prize in Mathematics, as well as the former president of CUHK.

Wish engine VS 4oodie game platform            

Compared to the European and American teams' schemes, the Asian teams which have used WeChat for long are more familiar with WeChat products. Based on their knowledge of WeChat, they pay more attention to WeChat's social and game functions.

Aiming at WeChat's social property, Swiffy has created the innovative Weif platform for people to express their “wishes”. “Wishes” can be instant demands, personal thoughts, creativity, etc. People will be rewarded for satisfying others' wishes.

On this platform, users can release all sorts of demands and ideas to meet social entertainment needs and personal demands. "Wishes" on the platform are real consumer data with which merchants can be more precise in marketing. To investors, funny ideas on the platform can even become creative projects worth investment.

Unlike Swiffy, 4oodie is more concerned about the relations between WeChat and merchants. On the Poke-Foodie platform, users will get corresponding rewards and titles after completing a series of food-related challenges. 4oodie will work with group purchase website to generate a "food map" based on users' preferences. Food "ingredients" will be indicated on the shops on the food map, and users need only to buy at these shops to collect corresponding "ingredients". After collecting all ingredients, users will get rewards and titles. More difficult challenges will lead to huger rewards!

4oodie has created a new O2O model in the form of game, which effectively integrates the resources of users, WeChat and group purchase website. While increasing WeChat user viscosity and promoting WeChat payment, it will win more active users for group purchase website and reduce false comments on merchants therein.

Industrial leaders boost teamperformance

Swiffy's mentor is Jiang Tao, founder of Geekband and CSDN as well as the Programmer magazine. He has over 20 years' working experience in software and the Internet. As the founder of the world's largest online Chinese IT community--CSDN, Jiang Tao expects to integrate various businesses such as periodical & magazine, book publication, e-commerce, education & training and convention & exhibition via the platform, thus providing authoritative, cutting-edge and comprehensive service for software developers as well as software development and application enterprises. Years of entrepreneurial experience and rich life experience have earned Jiang a deep understanding of the needs and likes of the Internet market. This time, he will provide powerful support on the side of Internet and investment to Swiffy.

4oodie's mentor is Sogou CEO Wang Xiaochuan. As former senior vice president and Chief Technology Officer (CTO) of Sohu.com, he led the development of many popular Internet products such as Sogou Search Engine and Sogou Input Systems etc. Through technical innovation, he has successfully led Sogou in growing rapidly into an Internet company ranking third in China in terms of user base. Wang Xiaochuan believes that, "Gone are the times of product duplication and only those who can read Chinese users' thoughts can win them over". In 2014, Wang Xiaochuan won the 2014 Annual Chinese Business Leader Award. As a Chinese leader in Internet innovation, Wang boasts a profound and solid technical knowledge foundation, and has a deep insight into the development trends of the Internet. This time, he will join the team to provide profound instructions in technical innovation and strategic deployment.

Let's look forward to their great performance during the finals of "We Win with WeChat--InnovateChina 2015" on March 22.

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