“微信全球MBA创新大赛——创意中国2015”(We Win with wechat——INNOVATEChina 2015)正在如火如荼的进行。近日,六支决赛团队与明星导师完成配对。在导师专业的指导下,团队将进一步完善参赛方案,为3月22日的决赛做最后的准备。在接下来三期报道中,我们将对各团队和导师进行详细介绍。
加州大学VS麻省理工学院
六支决赛团队中,UCLA Anderson团队和WeChat Care团队的碰撞引人注目。这两支团队分别来自美国东西部名校:加州大学洛杉矶分校(UCLA)和麻省理工学院(MIT)。
UCLA在美国公立大学中排名第二,是全美培养尖端人才领域最广的大学。而MIT素有“世界理工大学之最”的美誉,在2014 QS世界大学榜名列第一。
智能酒店VS在线健康平台
UCLA Anderson团队敏锐地洞察到智能硬件的发展趋势,创新性的提出了智能酒店体验方案。在微信智能酒店,旅客可以通过微信轻松地控制房间设备。预订房间,开房门和支付房费也计划通过微信实现,大大减少了旅客与酒店工作人员的交互,降低酒店成本的同时也提升了用户体验。
特别值得注意的是,目前,凯撒娱乐集团(全球最大的娱乐集团)已经采用了该团队的方案,让旅客在享受舒适便捷服务的同时,体验到更多酒店带来的乐趣。
与UCLA Anderson团队投放市场的强势举动相比,WeChat Care团队的方案尚处雏形阶段。该方案设想通过建立一个在线健康平台,把老人、子女和健康医疗顾问三方无缝连接在一起。子女可以通过平台寻找健康医疗顾问,为其父母量身订造医疗方案。 通过该平台,子女也可以随时随地了解到父母的健康水平,大大减少耽误病情的情况。老人也能随时随地感受到儿女跨越空间、时间的陪伴。在连接医疗领域方面,UCLA Anderson做出了具有社会意义的尝试。
明星导师对战,悬念再度升级
动视暴雪公司对于很多人来说可能是陌生的,但提到《魔兽世界》相信大家都不陌生。这是动视暴雪旗下一款风靡全球的网游。此次“微信全球MBA创新大赛”,动视暴雪COO Pactrick Kelly加盟导师团队,他与UCLA Anderson团队能否实现强强联合,值得期待。
Wechat Care团队的导师,则是微信资深商业顾问高峡。他对移动互联网的发展有着丰富的经验和独到的见解。有了微信资深商业顾问的专业指导,WeChat Care团队可谓如虎添翼。
3月22日,在微信全球MBA创新大赛决赛上,我们共同期待他们精彩的表现。
The global competition "We Win with WeChat — INNOVATE China 2015" is now in full swing. Recently, the 6 finals teams have recently matched themselves to their chosen celebrity tutors. Guided by the tutors, the teams will further improve their submissions so as to fully prepare themselves for the finals on March 22. Over the next 3 issues, information about each team-tutor match will be released in succession.
University of California vs Massachusetts Institute of Technology
Of the competitions between the 6 teams, the one between the UCLA Anderson team and the WeChat Care team is particularly striking. The two teams are from two famous schools on the East Coast, the Massachusetts Institute of Technology (or MIT for short) and the University of California, Los Angeles (or UCLA for short).
Ranking second among public schools in the United States, UCLA is well known for educating and training top talents in the largest number of fields across the nation, whereas MIT has for long been deemed the "best university of technology in the world," ranking first in the world university rankings in 2014 (according to the QS World University Rankings 2014).
Smart Hotel vs Online Health Care Platform
The UCLA Anderson team is keenly aware of the trends in smart hardware, putting forward an innovative solution designed to improve the smart hotel experience. At a WeChat-capable smart hotel, the guest can exercise easy control over the equipment in its rooms. At the same time, hotel functions like making reservations, opening room doors, and paying the bills can be easily fulfilled by means of WeChat, thereby greatly reducing the interaction between the guest and the hotel staff , which reduces the cost and improve the user experience.
It is worth mentioning here that, at present, some of the Caesars Group of Companies hotels have adopted this solution, with a view to providing customers with more fun at the hotel while enabling them to enjoy comfortable, convenient services. It is likely to bring certain impact on China's hotel industry and force it to reinvent itself.
Compared with the all-out efforts by the UCLA Anderson team to put an original solution on the market, the solution put together by the WeChat Care team is still in its early stage. The team envisions building a platform that seamlessly joins the seniors, their offsprings, and the health care consultants together, through which the offsprings can find customized health care consultants for their parents.
Through such a on-line platform, not only can the health of the parents be learned about at any time at will, but situations that may cause delays in diagnosis or treatment can be greatly avoided. Thanks to the platform, the seniors can also feel the presence of their offsprings' company despite the time and space constraints. In fact, in connecting the medical field, the UCLA Anderson team has made an attempt of social significance.
The suspense builds up once again as the best tutors compete against each other
Activision, Inc. may sound somewhat unfamiliar to a lot of people but World of Warcraft, its well-known masterpiece, must be quite familiar to everybody. In fact, World of Warcraft is an online game popular around the globe. The participation of COO Pactrick Kelly of Activision, Inc. in this global competition is worth looking forward to the powerful combination of UCLA Anderson and his team.
Gordon Gao, WeChat senior business consultant, with whom the WeChat Care team has decided to team up, with proficient experience and original idea in the mobile Internet. Thanks to his expert guidance, the WeChat Care team will be like a tiger with wings.
It is our hope that on March 22, at the global competition "We Win with WeChat — INNOVATE China 2015," all teams will perform superbly.
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